New edition of SALE – Top Selling Professional

The first editions of SALE – Die neuen Verkäufer (the new sales professionals) have already become established as a core part of modern sales and negotiation literature. With the new, thoroughly revised edition of his book, Werner Katzengruber offers a new and integral overview of the subject of selling and negotiating. 

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New: Now also available as an e-book

LEAD – Myths About Managers (book)

Katzengruber's book puts an end to the usual myths about being a leader. How leaders should behave and what they should do has been described over and over again. Beyond theory, however, real life shows what characterizes successful leaders.

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Reviews of the book
Manager Seminare Jul. 2011
Personalmagazin April 2011
Personalführung Feb. 2011
Wirtschaft und Weiterbildung Feb. 2011
W&V, Nov. 2010
Harvard Business Manager, Nov. 2010

SALE – The New Sellers (book and audiobook)

Ever more complex negotiating settings have lead to the rise of a new sales type: the Top Selling Professional. In Werner Katzengruber's book, latest psychological evidence and proven scientific insights are described in a practical, straightforward manner.

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Simply Successful (book)

Why are some people more successful than others? Is it luck, chance or simply destiny? None is true. What really counts is to apply the right strategies and models in order to be successful. Everybody can be successful – be it in the professional or private life! Beyond esoteric-spiritual "believe in you" affirmations, there are valid approaches and tools to plan and implement one's success strategically.

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Simply Successful (DVD)

Some people seem to have it all: Luck, success, money and love. The DVD-coaching investigates and describes the secrets of successful people and their strategies to be successful.

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TSP1 – Next Generation Sales Coaching (DVD)

Werner Katzengruber, one of the leading communications and behavioural trainers in Germany, is your personal sales coach! Following his successful book and audiobook "The New Sellers – Strategies For The Future", his innovative sales strategies are now available on DVD for your PC or TV.

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TSP2 – Psychology Of Negotiations (DVD)

The communication coaching: In the second part of this successful DVD series, Werner Katzengruber presents unique strategies for difficult negotiations that go beyond well-known tools such as questioning technique and handling objections. The book covers mechanisms of manipulation and new insights from communications psychology, rhetoric and dialectic.

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