Katzengruber's book puts an end to the usual myths about being a leader. How leaders should behave and what they should do has been described over and over again. Beyond theory, however, real life shows what characterizes successful leaders.

Ever more complex negotiating settings have lead to the rise of a new sales type: the Top Selling Professional. In Werner Katzengruber's book, latest psychological evidence and proven scientific insights are described in a practical, straightforward manner.

Why are some people more successful than others? Is it luck, chance or simply destiny? None is true. What really counts is to apply the right strategies and models in order to be successful. Everybody can be successful – be it in the professional or private life! Beyond esoteric-spiritual "believe in you" affirmations, there are valid approaches and tools to plan and implement one's success strategically.

Some people seem to have it all: Luck, success, money and love. The DVD-coaching investigates and describes the secrets of successful people and their strategies to be successful.

Werner Katzengruber, one of the leading communications and behavioural trainers in Germany, is your personal sales coach! Following his successful book and audiobook "The New Sellers – Strategies For The Future", his innovative sales strategies are now available on DVD for your PC or TV.

The communication coaching: In the second part of this successful DVD series, Werner Katzengruber presents unique strategies for difficult negotiations that go beyond well-known tools such as questioning technique and handling objections. The book covers mechanisms of manipulation and new insights from communications psychology, rhetoric and dialectic.